It’s annoying that people fail to recognize the value of self esteem and how important it is for people to have. In “The Social Animal” by Elliot Aronson he references an experiment done by John Nicholls in which Nicholls found that “While boys had learned to protect their egos by attributing their own failures to bad lucky, girls took more of the blame for failures on themselves.” Reason being that girls struggle with low self esteem more than boys because of mass media. The National Eating Disorders Association reported that one out of four TV commercials send some kind of “attractiveness message” which tells viewers what is and what is not attractive. A few years ago Dove launched a campaign aimed to raise self esteem in young girls. They made a short film called “Evolution” where they brought in an average looking woman, sat her down and took her through the process of a photo shoot and all that is altered and tweaked to make that brilliant billboard girl that women aspire to look like. The flawless girl who radiates a look of beauty and confidence, a look that doesn’t exist. They then launched an advertisement of 6 curvy women in their bra and panties. Women’s reactions to the video were all mostly positive saying things like “It was nice to see real women, rather than an anorexic robot.” the advertisement was both inspiring and honest but it took hits when men began to make insulting comments, one man saying that “he didn’t need real people selling him things.” He fails to realize that the photo shopped women act as a role model for little girls. The more they are exposed to these “perfect” models the more they begin to think something is wrong with them because they don’t look that way and while the amount of exposure to advertisements sky rocket, little girls across the country suffer from low self esteem. The idea of self acceptance is a foreign concept as media constantly encourages improvement and enhancement. According to surgery.org in 2012 “women had more than 9.1 million cosmetic procedures, 90% of the total” and also that “The number of cosmetic procedures for women increased over 252% from 1997.” It’s interesting that as the amount of advertisements we’re exposed to raises so has the amount of cosmetic procedures, most likely accredited to the fact that women think they need to be the spitting image of these photo shopped models. Aronson, with the help of his colleague David Mettee collaborated research and made a prediction that “people with high self-esteem are more likely to resist the temptation to commit immoral acts.” This is one of the reasons it’s important that people have good self esteem. Mass media, especially advertisements need to find a different way to represent women rather than just the innocent, vulnerable, quiet, shy and kept to themselves yet attainably sexy, photoshopped, false image that they continually lean on.